Partnership
Opportunities

A lineup containing a mix of repeat and rotating vendors creates an ever-evolving experience for attendees. Underground is committed to keeping every event fresh and engaging for our audience.

By featuring repeat vendors, we ensure that each gathering offers something new while maintaining a core group of trusted partners. This approach creates a dynamic experience that keeps visitors returning, eager to see what’s next. It also provides an excellent opportunity for shops and vendors to establish themselves as regular fixtures, making Underground their home and solidifying clients and connections with a loyal, engaged audience.

Sun Underground isn’t just an event - it’s a community where all levels of automotive passion are celebrated, making it easier for newcomers to feel at home and for experienced enthusiasts to grow their networks and share their passion. By breaking down these barriers, SUN creates an inclusive space that nurtures Miami’s car culture in a way no other event does.

Our mission is to not only cater to seasoned car enthusiasts but also be welcoming to those who are curious, hesitant, or just starting their car customization journey.

Our events are designed to be a hub of discovery, education, and inspiration:

• For the Curious: Whether you're tangentially interested in the car scene or just tagging along with friends, you’ll find an inviting atmosphere that encourages exploration without judgment.

• For Aspiring Builders: Meet seasoned shop owners, talented builders, and passionate car owners eager to share their expertise. Learn directly from the pros, get insider tips/tricks about different car platforms, modifications, parts, and build techniques, as well as, driving/racing tips, to kickstart your automotive journey.

• For the Hesitant: Gain the confidence to drive your car with passion and dive into car customization through approachable demonstrations, hands-on experiences, and the chance to connect with trusted professionals who can help bring your ideas to life.

​

We understand that for many, the world of modified cars can feel intimidating - whether due to a lack of knowledge, expertise, or connections. However, a lot of people are innately curious about these beautiful creations they see roaming the streets and social media. At Underground, we aim to bridge that gap.

We offer a wide array of partnership opportunities at various price points, ensuring that businesses of all sizes can participate and grow with us. Vendors can adjust their level of participation based on trends, budgets, or business cycles, keeping the event relevant and accessible. Partners can scale their involvement as their businesses grow or as they see success from the partnership.

Whether you're looking to set up a booth and table, bring cars to display, or sponsor in other creative ways, we’re excited to collaborate. Partners might engage in multiple ways - a shop might display vehicles and have a both at one event, host a workshop at another, or even sponsor giveaways, all on a case-by-case basis. Attend as a vendor at select events based on product launches, promotions, or local focus. Let’s work together to make your business stand out at Sunset Underground Miami!